Promotion

A.          Sales Promotion

               “Sales promotion includes incentive-offering and interest-creating activities which are generally short-term marketing events other than advertising, personal selling, publicity and direct marketing. The purpose of sales promotion is to stimulate, motivate and influence the purchase and other desired behavioral responses of the firm’s customers.”

               Sales promotion offers a direct inducement to act by providing extra worth over and above what is built into the product at its normal price. These temporary inducements are offered usually at a time and place where the buying decision is made. Not only are sales promotions very common in the current competitive market conditions, they are increasing at a fast pace. These promotions are direct inducements. In spite of the directness, sales promotions are fairly complicated and a rich tool of marketing with innumerable creative possibilities limited only by the imagination of promotion planners. Sales promotion is often referred to by the names of ‘extra purchase value’ and ‘below-the-line selling’.

B.               Informative Promotion

               Informative advertising is advertising that is carried out in an informative manner. The idea is to give the ad the look of an official article to give it more credibility. Also, informative ads tend to help generate a good reputation. In some circumstances a business might be required to run informative advertising as part of resolving a law suit. Tobacco companies are one of the more notable examples of this.

C.               Promotion

               A promotion is a raise in pay or stature, or it's a way to raise the profile or attention of something. If you create an advertising promotion that increases sales of spray jeans in a can, for example, you might get a promotion to company vice-president.

               Words that start with pro- usually hint at something positive or forward moving, and a promotion is a moving up or a motion forward. A product promotion pushes the item out in front so it gets more exposure, and a work or school promotion raises your salary or moves you up a grade. If you’re in the military a promotion means a higher rank, with more people under your command, and the same happens if you earn a promotion in a club or organization like the scouts.

D.          Promotion Program

               A promotional program in which customers are encouraged to attract additional customers by promoting a product or service to friends and acquaintances.

E.          Promotion Persuasive

               Persuasive advertising is a component in an overall advertising strategy that seeks to entice consumers into purchasing specific goods or services, often by appealing to their emotions and general sensibilities. This particular advertising strategy is different from informative advertising, which essentially provides the customer with hard data about the nature and function of the product. With persuasive advertising, the assumption is that the consumer already understands the basic nature of the product, but needs to be convinced of the desirability and the benefits that set a particular product apart from the competition.

F.           Remiding Promotion

               A marketing strategy typically consisting of brief messages sent with the objective of reminding a target consumer group about a product or service or of introducing a new theme into an existing marketing program. Reminder advertising might be used by a business that has already invested considerable resources in initially promoting their product or service and still wishes to maintain its competitiveness.